Showing all posts tagged cognitivescience:

Doherty Threshold Response Time

I was watching Season 1 Episode 4 of Halt and Catch Fire and this came up. Here's a short clip I recorded.

On a related note, here’s a research done by Microsoft on touch latency. This takes me back to the days of Windows Tablet PC when manufacturers were competing to see who has the lowest latency in digitizer input.

Relevant Link:

Ikea Floor Design vs. Call of Duty Map Design vs. Huizinga

"Huizinga sometimes writes that play is 'free', by which he means that the fundamental motive of play is the experience that it affords. We do not characteristically play to fulfil a practical task; we play for the sake of the lived quality that attaches itself to the act of playing. To speak of experience implies a vocabulary of qualitative description. Words like 'tension', 'release', 'challenge', 'effort', 'uncertainty', 'risk', 'balance', 'oscillation', 'contrast', 'variation' and 'rhythm' typically describe the activity of playing as a temporal modulation of rising, falling and evolving intensities. According to Huizinga, the cultural study of play consists in a careful description of the players' experiences. The consciousness of risk, for instance, presupposes that the player cannot confidently anticipate the result of an action; this unpredictability largely determines the intensity of many games, particularly those involving chance and competition. To experience this sort of tension is to become invested in an outcome that has not yet been settled. It is always possible to ask: How will the game come out? The intensity of our investment in many games essentially depends on our consciousness that their outcome is not fixed in advance."

via Polygon

Effect of Eye-Gazing on Decisions

"In a study published last month in the journal Environment and Behavior, researchers at Cornell University manipulated the gaze of the cartoon rabbit on Trix cereal boxes and found that adult subjects were more likely to choose Trix over competing brands if the rabbit was looking at them rather than away. In a creepy corollary, the researchers found that the eyes of characters on boxes of cereal marketed to kids were directed downward, and can meet the upward gaze of children in grocery store aisles."