Looking Back at Apple Watch Keynote
I still recall Jony Ive's explaination of the Apple Watch during its keynote, which addressed all of the right key points that a wearable product should focus on. So I decided to put together a list of my favorite wearable quotes from Ive.
"We’re introducing an unparalleled level of technical innovation combined with a design that connects with the wearer at an intimate level to both embrace individuality and inspire desire. The watch senses that you are raising your wrist and then activates the display. You see an organization of apps that well knew is somehow familiar. Navigation is fluid and vital."
"Apps are designed for lightweight interaction. Smart replies and dictation let you respond quickly to messages. Glances let you swipe through information efficiently. And pressing the button below the digital crown instantly shows you friends you can contact in just seconds. And with digital touch, we’ve developed an entirely new way for you to connect intimately with others."
"We know that wearing something all day every day becomes as much about personal preference and self-expression as functionality. So we’ve designed a range of watch faces. You can personalize both their appearance and their capability."
"Personalization extends way beyond the interface. We have designed six different straps and a mechanism that makes the straps easily interchangeable with the refinement and precision that’s born of functionality. The sport band in a range of bold colors is made from a tough, durable sweat and chemical resistant high performance elastomer."
- Jony Ive
Takeaway: More wearable products should embrace intimacy, individuality, desire, expression and personalization.